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Fresh News & Insights for App Marketers

Blog > Best Practices

Best Practices•Programmatic Advertising

Is allowlisting helpful for ad campaigns?

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6 Ways to Wow Users With Your In-App Video Ad Creative

Ad Creative•Best Practices

6 Ways to Wow Users With Your In-App Video Ad Creative

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For International Women’s Day, Leading Women in Mobile Share Their Advice

Best Practices•Mobile Marketing

For International Women’s Day, Leading Women in Mobile Share Their Advice

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Winner Takes All: An Expert’s Strategies For Social Casino Success

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Explaining the Learning Phase

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What’s a plist and why should you care?

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What happens to Re-Engagement Post-IDFA?

What happens to Re-Engagement Post-IDFA?

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SKAD vs SKAN vs SKAdNetwork: What’s the Difference?

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Liftoff is ready for iOS 14.5. Are you?

Liftoff is ready for iOS 14.5. Are you?

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Track SKAdNetwork compatible inventory

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Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns

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