Hipercasual

Liftoff Report

Avatar by Morgan Friberg | April 1, 2022

There’s no denying the massive impact COVID had on the global economy, let alone the mobile industry. In the past year alone, mobile gaming peaked, accounting for roughly two-thirds of total spend across all apps. While the trend has unfolded for many years, no one could guess how dramatically COVID would accelerate the shift to mobile.

Hypercasual is also on the rise. With a global pandemic resulting in shelter-in-place mandates across the world, getting comfortable at home was all too common. Fragmented supply chains, pet adoptions, bread making, food delivery, Netflix binges and hypercasual all exploded in popularity. This report breaks down hypercasual: the hidden effect of a global pandemic.

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